in May last year France cosmetics brand occitane (LOccitane) in Hong Kong after it listed a few days ago, Italy famous luxury brand Prada (Prada) announced that the planned listing in Hong Kong in late June to early July this year. Subsequently, the United Kingdom luxury shoe brand Jimmy Choo, United States high production sales Coach handbags and accessories, as well as the luggage manufacturer Samsonite (Samsonite), new world development Chairman Cheng Yu-Tung, even held by China’s largest jewelry store CHOW Tai Fook jewellery, also announced a listing in Hong Kong in the second half of this year.
Yi MA management consultant information times interview company President Ma Ruiguang pointed out that, on the one hand, an increasing number of luxury brands in Hong Kong IPO, are potential consumers, sending a strong signal to the Chinese market, while showing Hong Kong capital markets for luxury goods retailing in hot pursuit.
Ma Ruiguang said these big select list in Hong Kong with intent is clear, is based on the capital market of Hong Kong as a platform, make full use of Chinese consumers ‘ enthusiasm for brand-name products to market, and, as opposed to listing procedures of the Mainland Shanghai and Shenzhen stock markets, Hong Kong-listed approval process fast and easy and is therefore more welcomed by the high card.
listed valuations than other areas in Hong Kong
in addition to listing in Hong Kong other than simple, industry believe, big get together in Hong Kong IPO, higher premium reflects Hong Kong investors are willing to invest in luxury or investors expect the market economies of Asia will grow faster than the rest of the world, so Hong Kong IPO requirements than other areas.
Ou Shudan, for example, the company went public in the course of popular, since its listing in Hong Kong in May last year, shares have risen more than 30%, per cent higher than in other similar companies listed on the stock. Its stocks listed in Hong Kong about 23 times times 2011 earnings. Italy famous shoe company Tod’s (Tods), listed on the Milan stock earnings of 21 times. L ‘ Oréal and LVMH are very dependent on Asian businesses to achieve a growth of the company, their stock price-earnings ratio is only about 18 times. Ou Shudan has become China’s consumer market in trying to exploit the company’s benchmark. Industry observers predict that by 2010 Prada core profits by more than 500 million euros, Prada if listed in Hong Kong, the total market value of at least more than 6 billion euros.